REEFER Market
App design / UXUI /Branding / Illustration
Project
App Design
UX UI Designer
Year
2023
Role
Reefer’s B2C interface connects medical cannabis patients with pharmacies through a streamlined digital platform. Patients can browse products, place orders, and track deliveries in real-time, benefiting from personalized recommendations and secure payments. The interface ensures a smooth, user-friendly experience while linking directly to pharmacy services.
01 Problem Space
"Every month, dozens of new products come out, and I can't find the right one for me anymore."
The medical cannabis industry in Israel is heavily influenced by politics. Pharmacies tend to stock products that are most profitable for them, rather than the products specifically needed by patients, creating a gap in their treatment continuity.
Refer was born out of a vision to address the issue of treatment continuity in the Israeli cannabis market. The idea is to give patients access to a wide range of products nationwide, allowing them to choose from available stock at any pharmacy they prefer, without wasting time and energy searching.
02 The Challenge
The primary challenge was to design a B2B interface for pharmacies that seamlessly integrates with existing systems to manage medical cannabis. The goal was to create a unified platform that simplifies inventory management, order processing, and delivery tracking. This required ensuring compatibility with various pharmacy systems while providing an intuitive, efficient user experience to streamline the entire supply chain from a single interface.
The most challenging aspect of screen design was addressing the business model conflict. Since the service relied on pharmacy deliveries (by law, deliveries can only be made by pharmacy couriers), some pharmacies didn’t offer delivery and only allowed in-store pickup. Additionally, orders couldn’t be consolidated, leading to the need for separate delivery costs from two pharmacies.
As a solution, I defined a system feature that allows choosing an order from one pharmacy only, either through the product page or by entering a specific pharmacy page.
03 Wireframing
After researching and analyzing design patterns that fit the information architecture, business goals, and user needs, I sketched solutions. Using rapid-prototyping to move forward thoughts and ideas, I focused mainly on meeting the How Might We in an iterative process.
04 Design
Product Page
A secure interface where patients can add products within prescription limits. Includes full product details, reviews, recommendations, growing conditions, and labels for a comprehensive overview.
Main Screen
A clean and intuitive interface offering advanced search filters for strain types, categories, and more, alongside a free-text search for personalized results.
Order Type Selection
A simple and clear interface allowing users to choose between delivery or self-pickup, with the option to select the city. The system ensures availability by verifying delivery options based on the selected pharmacy, location, and city, preventing issues later in the process.
Pickup Method Selection
An interface for selecting a pickup location based on user-defined distance. Users can view pharmacies in a list or use an interactive map to choose a convenient pickup point. After selecting a location, users are directed to the pharmacy’s page to choose products.
Pharmacies Page
An interface where users can view pharmacies by proximity or delivery options, with distances displayed for easy selection.
Address & Payment Selection
An interface for choosing a delivery address and payment method, ensuring a seamless checkout process.